FROM MARKETING STRATEGY TO SALES PLAN – 📌 Marketing & Sales: from rivals to strategic partners

Two days of facilitation and training to transform the traditional friction between Marketing and Sales into a structured and winning collaboration. A workshop designed to create a clear and shared process that turns brilliant strategies into effective, actionable sales plans.

Marketing & Sales: The Tom & Jerry of business?
Anyone working in a company knows that these two teams, while sharing the same ultimate goal, often find themselves in competition, with differing—sometimes even conflicting—visions. But what if they took a moment to truly listen to each other and understand their respective challenges and needs?

When I designed this course for the Caffè Vergnano international marketing & sales team, my objective was not just to provide technical tools for developing a successful commercial plan, but rather to stimulate a profound reflection on why, too often, an excellent marketing strategy fails to turn into an effective sales plan.

The Workshop – Two Days, One Common Goal

Day 1 – Analysis & Awareness

• From theory to reality: how does an idea originate, and what obstacles prevent its successful market implementation?
• Putting the customer first: do we truly understand our customers? Are we meeting their needs effectively?
• Reconstructing the current process: through the three-dimensional power of LEGO® bricks and metaphor, barriers, misalignments, and gaps between strategy and execution emerge.
• SWOT Analysis: identifying what works, what doesn’t, and which opportunities and risks need to be addressed.

Day 2 – Building the Sales Plan

• From conflict to collaboration: with new awareness, marketing and sales work together to build a concrete plan.
• The Marketing & Sales Canvas (Sales Design Process – #SDP): a structured tool to define every component of the strategic plan.
• Immediate “fit” validation: the three-dimensional model enables participants to visualize whether the value proposition truly aligns with customer needs and to pinpoint areas that require improvement.

🚀 The Result?
Thanks to LEGO® SERIOUS PLAY® and the SALES DESIGN PROCESS®, collaboration between Marketing and Sales is no longer just an ideal. The plan developed in this workshop is clear, shared, and has a much higher chance of success because it stems from mutual understanding and joint planning.

📩 Want to know how this workshop can benefit your organization? Contact me—I’d be happy to answer your questions! 🚀