“If I tell you something, you forget it. If I show you, you may remember it. But if I involve you, you understand it and it becomes yours!”
Federico Buffa
Why a New Sales Training?
The sales world is evolving. Customers no longer look for just products or services; they seek valuable experiences! Is your sales team ready to meet these challenges and sell at their full potential?
What Companies Need
✅ Effective and engaging training to drive the adoption of new approaches.
✅ Strengthening customer relationships and achieving lasting business results.
✅ Combining strategy and execution for immediately applicable training.
What a Salespeople need
✅ Practical and personalized training paths that enhance skills and knowledge.
✅ An interactive experience to learn by doing, not just listening.
✅ Immediate application of newly acquired skills to achieve tangible results.
People learn best when they are actively engaged. The Sales Design Process® transforms training into an immersive experience, making every concept immediately applicable.”
The Sales Design Process®
Turning Training into Action
A new way to experience sales. The SDP® turns training into an immersive experience that generates real and immediate results. It combines proven sales techniques with innovative methodologies such as Design Thinking and Lego® Serious Play®, to create a compelling and user-centric learning journey.
The 4 Phases of the Sales Design Process®
To enhance individual skills, promote active engagement, and ensure the immediate adoption of learned strategies.
To bring out your real level of knowledge and skills.
Unlock potential
To inspire and to be inspired by successful practices, to understand and learn from mistakes.
Share experiences
Unlearn to learn again, stimulating creativity and opening your mind to new solutions.
Learn with awareness
Strive for excellence by immediately putting into practice the tools and processes that you share and make your own.
Execute with excellence
Each module is independent yet interconnected, providing a flexible and customizable training option that is available both in-person and remotely through interactive platforms.
Innovative Tools for Success
Sales Solution Canvas
Business Understanding & Customer Knowledge
Do you really know who your customers are and what motivates them to buy?
✅ Analyze your customers and their needs.
✅ Assess your company’s knowledge (key resources and differentiating factors).
✅ Build a compelling value proposition.
✅ Examine sales tools and data.
✅ Identify obstacles and opportunities for action.
Sales Game Board Canvas
Negotiation Table
Prepare winning negotiation strategies.
✅ Identify your company’s and customers’ negotiation variables.
✅ Create realistic scenarios to tackle negotiations.
✅ Define the “playing field” for negotiations.
✅ Develop strategies to overcome objections and close deals successfully.
Sales Call Flow Canvas
Customer Call Simulation.
Approach every stage of the sales process with confidence.
✅ Structure sales meetings in clear, defined phases.
✅ Step into the customer’s shoes to simulate and visualize every phase of the meeting.
✅ Prepare the right questions to gather and confirm key information and demonstrate genuine interest.
✅ Anticipate objections and develop effective responses.
✅ Simulate the process to maximize sales success.
Transform Training into Tangible Results
- More Skills, More Confidence → Enhances the talent of every salesperson.
- From Ideas to Action → Practical tools to immediately implement learned strategies.
- A New Sales Approach → Based on listening, empathy, and delivering value to the customer.
- Greater Team Engagement → Creates shared and implementable sales processes.
- Applied Innovation → Because selling better means adapting and growing.
Is a registered trademark.
Designed to be tailored to each client’s specific needs. It can be used for both training and consulting activities, in-person or remotely.
✨ Discover how the Sales Design Process® has transformed sales for other companies.
🔗 Be inspired by the Inspiration Hub
