The Third Way of Innovation: A Game-Changer with LEGO® SERIOUS PLAY®
Estimated reading time 1 minute, 37 seconds
Innovation is often seen as a choice between two extremes: incremental improvements or disruptive revolutions. But what if there is another way?
19 July 2021
Innovation is often seen as a choice between two extremes: incremental improvements or disruptive revolutions. But what if there was another way? A path that builds on what already works and amplifies its value? This is exactly what David Robertson defines as the Third Way of Innovation in his book The Power of Little Ideas.
Unlike disruptive innovation, which requires radical change, or incremental innovation, which may not be enough to stay competitive, the Third Way focuses on ecosystem innovation. It enhances your company’s core offering by developing complementary products, services, or experiences that strengthen your market position and deepen customer engagement.
Thanks to Robert Rasmussen’s work, the pioneer Master Trainer of LSP , this concept has now been integrated into LEGO® SERIOUS PLAY® (LSP), creating an immersive and powerful workshop experience where organizations unlock strategic growth by using hands-on, minds-on learning techniques.
By using the LSP methodology, leaders and teams can visually and tangibly explore new opportunities, crafting an ecosystem of products and services that drive sustainable innovation.
People who attend the workshop:
– Discover how to maximize existing resources to generate new value without costly investment.
– Learn how to collaborate strategically to identify new growth opportunities.
– Experiment with low-risk innovation, allowing for rapid testing and implementation.
– Enhance your market agility to stay ahead in an ever-changing business landscape.
– Experience the power of thinking with their hands, where strategy meets creativity in a dynamic and engaging format
This workshop is not just about ideas—it’s about turning practical insights into action.
If you’re looking for an innovative yet structured way to grow your business, The Third Way of Innovation with LEGO® SERIOUS PLAY® is your next step.
📩 Contact me to learn more and start shaping your innovation ecosystem!
The 3rd Way of Innovation is an advanced application of the LEGO® SERIOUS PLAY® methodology, requiring specific certification from the Association of Master Trainer, which we are proud to have.
